McAfee recently announced its latest portfolio of consumer security products, which includes enhanced user experience products such as a native VPN and new features such as built-in protection against social media and technical fraud. These new features satisfy consumers in their current reality and aim to protect users from today’s threats as they navigate their professional and private lives from home.
Security and data protection are getting stronger
According to McAfee COVID-19 Threat Report: July 2020, McAfee Labs detected an average of 375 new threats per minute through malicious applications, malware for phishing campaigns, etc. To address these threats and address the total loss of more than $ 130 million in the United States due to coronavirus scams, the McAfee product line includes the following updates and enhancements:
Technology Fraud Protection: McAfee WebAdvisor now provides an alert when you visit websites that cybercriminals could use to remotely access your PC and combat the total loss of $ 55 million due to technology fraud.
Advanced Malware Detection: McAfee has enhanced its machine learning capabilities to improve the total time it takes to detect emerging threats on all devices and increase protection against fileless threats.
Improve customer experience
By default, consumers use security to protect themselves online until it is too late and they are compromised. The indifference is staggering: In one survey, 78% of American consumers admitted that the current pandemic and increased fraud had no impact on choosing alternative banking or shopping apps / websites with more security measures.
At a time when a return to old routines is uncertain and Internet use continues to grow, McAfee realizes that consumers need intuitive solutions that allow them to focus on what matters most to them, especially:
Better user experience: Improved PC and application experience with easier navigation and readable warnings, along with clear calls to action to help understand potential issues faster.
Native VPN: Easier access to anti-malware and VPN device protection from a central location and connection.
Updated password protection: Access iOS apps even faster by automatically entering user account information and passwords into apps and browsers on iOS devices.
Safety now and in the future
As consumers around the world continue to engage in new ways of doing business, they rely on the Internet to lead their connected lives: work, find entertainment, connect with friends and family, and shop. also schools and much more.
A recent McAfee survey found that employees can stay home if they can have a say. Almost half (47%) say they no longer want to work like they did before the pandemic.
Optimized Product Alerts: Revised product alerts to better inform consumers of potential security risks with one click for instant protection.
Social media protection: To prevent users from accidentally visiting malicious websites, McAfee now comments on social media feeds on six major platforms: Facebook, Twitter, YouTube, Instagram, Reddit, and LinkedIn.
Enhanced App Privacy Review: Consumers can now easily see when mobile apps request personal information. Application data protection is now integrated into the main Android device scan.
McAfee is on track to ensure that security allows users to be as carefree as possible, as more time is spent connecting to devices as consumers navigate a new normal life from their homes.